Connor Pritchard is an award-winning Director from Aotearoa, New Zealand. Emerging as a multi-disciplinary creative, seamlessly blending an eclectic array of formats, avant-garde concepts, and the vibrant pulse of music and street culture into his creative tapestry. With inventive camera movements and transitions, he crafts visual narratives that push boundaries and redefine storytelling norms. Recognised by VICE as a rising star from New Zealand, and lauded by Nike Sportswear as a talent to keep a close eye on, Pritchard's journey began with a relentless hustle, dialling record labels and artists as a teenager to carve his path in the industry. Despite his youth, he boasts a wealth of experience accumulated through sheer determination and passion.

 

Collaborating with a diverse artist roster including SIX60, 9lives, SXMPRA, DC The Don, Melodownz, SACHI, and more, Pritchard's distinctive style has become an emblem of New Zealand's music scene, shaping the visual identity of a generation of artists. His influence extends beyond borders, having traversed the globe to direct various projects. 

In addition to his contributions to the music realm, Pritchard's artistic vision has caught the attention of local and international brands such as Sorted, Spark, Adidas, Samsung, and Reebok, where his dynamic approach infuses campaigns with energy and authenticity.